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World First II


Burberry’s first ever live stream of the show from London Fashion Week

live.burberry.com

6.30pm, 22/09/09

Burberry – the 153 yr old global brand synonymous with British luxury and durable glamour – has abandoned its usual Milan fixture in favour of London Fashion Week’s 25th Anniversary celebrations.

The brand will unveil its new Prorsum Spring/Summer 2010 Womenswear collection on 22nd September, 6.30pm, bringing the event to a dramatic finale.

This medieval inspired collection sprung from the Burberry Equestrian Knight trademark logo which was developed in 1901 containing the Latin word “Prorsum”, meaning forwards.

And in keeping with this spirit of innovation, for the first time in the history of Burberry, Videojuicer in conjunction with Monterosa will be streaming this show live for a worldwide audience.

Burberry has often opted to work with actors instead of models, and rumours are afoot that new Burberry belle Emma Watson, of Harry Potter fame, will be making an appearance.

In the Autumn 2009 collection Watson perfectly evoked the quintessential Britishness, purity and refined strength of the luxury brand that has taken the world by storm.

Visit live.burberry.com to watch the show and share your comments.

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