Now, this may look like a straightforward new-media partnership, but the more you explore Videojuicer’s latest creation – an official website for the hit CBeebies television show Waybuloo – the more you uncover some startling synergies.

Waybuloo, in case you didn’t know, takes you on a journey through stories of co-operation, friendship and enjoyment – just like Videojuicer’s own corporate website. It’s set in a magical land with lots of trees and plants and mossy banks and trickling streams. (We’re near a canal.) And Waybuloo’s loveable CGI-ed Piplings each live in their own pod. (Ditto. Videojuicer is an IT company, after all.)
If you’re in London and you want to see the Piplings in the flesh, pop along to Hamley’s: their October window display is only the beginning of Nok Tok, De Li, Lau Lau and Yojojo’s media saturation masterplan.
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